The 5 Best Cruelty-Free Makeup Brands You Need to Know About…

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3/25/20252 min read

black and white glass bottles
black and white glass bottles

If you’re someone who's eager to enhance their look with products that are gentle on animals and good for your skin, then you're in the right place. Here's our list of 5 cruelty-free brands you need to know about.

1. Too Faced

Known for their playful packaging and heavenly scent combinations, Too Faced puts a fun twist on cruelty-free beauty. Their products not only look great but also come packed with skin-loving ingredients. From the iconic “Better Than Sex Mascara” (a title it certainly lives up to) to their iconic chocolate palettes that smell divine, Too Faced is like the party that never ends—minus the hangover.

2. Tarte Cosmetics

With a selection of earthy tones and striking pigments, Tarte blends beauty with environmental relief. You’ll absolutely adore their “Shape Tape Concealer,” which has reached cult status for its ability to hide all sorts of secrets.

Hot Tip: Check out Tarte’s Amazonian Clay line for products that are as good for your skin as a green smoothie!

3. e.l.f. Cosmetics

Who says cruelty-free beauty has to break the bank? That's where e.l.f. Cosmetics comes in— This budget-friendly brand packs a punch with its extensive range of high-quality products that could give even the luxury brands a run for their money. From their flawless foundations to their luscious lipsticks, you’ll find all the beauty essentials without having to sacrifice your lunch money for the week.

Pro Tip: Keep an eye out for their collaboration lines, which are always a hit and launch fresh, funky products regularly!

4. Urban Decay
If your vibe is more rock concert than afternoon tea, Urban Decay has got you covered. They’ve nailed the whole bold, rebellious beauty thing, and their Naked Palette is a total game-changer—whether you’re just figuring out eyeshadow or you’ve been blending like a pro for years. Want a smouldering smoky eye? Done. Feeling experimental? Go for it. And the best part? No animals were hurt in the process.

Did You Know? Urban Decay is not just cruelty-free; they’re also committed to a sustainable future by reducing their overall environmental impact.

5. Fenty Beauty

Founded by the one and only Rihanna (seriously, is there anything she can’t do?), Fenty Beauty shook up the beauty world with a shade range that actually includes everyone. If you've ever felt like makeup brands just… forgot your skin tone existed, Fenty is here to fix that. Their Pro Filt’r foundation is legendary, and their highlighters will have you glowing like you just got back from a luxury holiday.

Final Tip: Fenty’s universal highlighter is like pixie dust in a compact—who can say no to that?